

CLIC 2019:
Creating Innovative Marketing Cultures
December 5-6, 2019
San Francisco, CA
Many marketers believe that selecting the right technology platform separates marketing order takers from innovators. In our experience advising hundreds of CMOs and CEOs, success begins or end with our marketing culture—and their willingness and readiness to embrace an innovator’s mindset.
Join us for 1 1/2 days of brainstorming and networking with leaders who are passionate about building and sustaining innovative marketing teams and mindsets.
These sessions will provide you with fresh strategies to:
- Prioritize and overcome cultural barriers and established beliefs around innovation
- Build effective personalization and customer loyalty program teams
- Spend less time firefighting
- Make the leap from “marketing officer” to “growth officer”
- Marshal new resources from diverse backgrounds, countries, and industries
This CMO conference is not your typical gathering in a hotel conference room for 1 ½ days. It’s an immersive field trip. We will visit and showcase organizations that have developed the “secret sauce” to help you build stronger innovative marketing cultures.
Lisa Nirell, founder of CLIC ’19, will also lead several guided breakout sessions. These will help you immediately apply what you learned during the conference.
Prophet’s Innovation Laboratory in SoMa (South Market, San Francisco, CA) is our innovation home base for CLIC ’19. Our field trips are within walking distance of their Lab.
Our hotel headquarters is The Park Central Hotel. It’s the perfect setting to network with your peers during our free time.






Featured Field Trip Hosts and Speakers (and more to be announced):

Guy Kawasaki
Apple and Canva Evangelist, 15-time bestselling author, and Mercedes-Benz Brand Ambassador
“Curve-Jumping, Culture-Building, and the Art of Innovation”

Katia Walsh
Chief Strategy and Artificial Intelligence Officer,
Levi Strauss
"Dreams, Data, and Diversity: The Global Innovation Trifecta"

Chris Mahai
President Aveus, A Medecision Company

Jim Notarnicola
CMO, Brix Holdings Inc.
“The CMO’s Journey: Making Innovative Cultures Stick”

Elisabeth Charles
Chief Marketing Officer of Rodan + Fields
To be Announced

Lisa Nirell
Founder, EnergizeGrowth® LLC, Author, and Conference Host
“The Six Secrets of Culture Transformation”
Here's what previous participants experienced
Sonny Ganguly, CMO and Co-Founder, WeddingWire
Stacy Sutton, VP of Marketing for Clean Hands-Safe Hands
Andy Yost, USA Today Network
You will be joined by C-suite executives from:
AARP
Bozzuto
Corent Technology
Walker & Dunlop
Medecision
Medstar Health
Rodan & Fields
InMotion Now
Lexis Nexis
And more to be announced
Early Bird Registration Expires August 31 – Save $250+ now